How Often Should a Small Business Market Itself? A Simple Rule for Beginners
Between running your business and serving customers, marketing is usually the first thing small business owners push to the bottom of the list. For real estate agents and home service businesses like interior painters, it often feels like something you’ll ‘get to later’—until leads slow down. The good news is that effective marketing doesn’t have to be complicated or time-consuming. In fact, there’s a simple rule beginners can follow to stay visible, consistent, and top of mind in their local market.
Let’s break it down in the simplest way possible.
The Simple Rule for Beginners
👉 Market your business at least once a week, every week.
That’s it.
Consistency matters far more than complexity—especially for local marketing, real estate marketing, and home service marketing.
Why Weekly Marketing Works for Small Businesses
Weekly marketing helps you:
Stay top of mind with past clients
Build trust in your local community
Improve local SEO and brand recognition
Avoid the “feast or famine” cycle of leads
For real estate agents and interior painters, most customers don’t need you today—but they need to remember you when the time comes.
What Counts as “Marketing” Each Week?
You don’t need ads, funnels, or complicated strategies. Beginner-friendly marketing includes:
For Real Estate Agents
Sending a weekly or bi-weekly email newsletter
Mailing community postcards to your farm area
Posting one helpful local update (market stats, tips, events)
Following up with past clients or referrals
For Home Services Businesses (Interior Painters, Contractors)
Sending a monthly or bi-weekly email newsletter
Mailing postcards to neighborhoods you serve
Sharing before-and-after photos or seasonal tips
Asking for Google reviews consistently
How Often Should You Use Each Channel?
Here’s a simple cadence that works well for beginners:
Email marketing:
Real estate agents: 1x per week or every other week
Home services: 1–2x per month
Postcards / direct mail:
1x per month to the same neighborhoods
Online presence (Google, social):
Light weekly activity is enough
👉 The key is showing up regularly, not perfectly.
Why Most Small Businesses Struggle With Consistency
Many beginners stop marketing because:
They “don’t know what to say”
They don’t have time to write content
They only market when business slows down
They think marketing has to be creative or salesy
In reality, boring and consistent marketing wins—especially in real estate and home services.
The Easiest Way to Stay Consistent
If marketing feels overwhelming, the simplest solution is:
Use done-for-you newsletters so content is never a blocker
Use community postcards to stay visible offline
Focus on one audience and one message
Repeat it consistently over time
Final Takeaway
If you remember nothing else, remember this:
✅ Market your small business once a week, every week—even when business is good.
Consistency builds trust. Trust drives leads. And leads grow your business. Schedule a free consultation with our team to learn more about how we can kickstart your marketing.
