Why Your Newsletter Strategy Must Be Mobile-First in 2025

Have you ever opened an email on your phone only to squint at tiny text or struggle to scroll through sideways images? Your clients feel the same way. In 2025, over 75% of email opens happen on mobile devices—and if your newsletter isn’t easy to read on a phone, it’s probably getting deleted.

The good news? You don’t need fancy tools or a marketing degree to fix it.

What Does “Mobile-First” Really Mean?

A mobile-first newsletter is designed with small screens in mind from the start. It’s not just “mobile-friendly”—which means it might look okay on a phone. Mobile-first means it’s built to shine on smartphones.

Think single-column layouts, big readable text, and content that’s easy to tap, scroll, or skim.

What Happens When It’s Not Mobile-Friendly?

When your newsletter isn’t built for mobile, readers hit delete. Common problems include:

• Fonts that are too small to read

• Buttons too tiny to tap

• Images that load too slowly or don’t fit the screen

Want to see for yourself? Pull up your last email on your phone. If it’s hard to read or awkward to navigate, your audience probably felt the same way.

5 Easy Mobile-Friendly Fixes (You Can Do These!)

1. Use a single column layout – This keeps your content clean and scrollable.

2. Keep it short and scannable – Use bold headlines, short sentences, and clear sections.

3. Pick a bigger font size – Stick to at least 16px so it’s readable without zooming.

4. Add tap-friendly buttons – Think “View Listing,” “Book Now,” or “Get Estimate.”

5. Test before you send – Always preview your email on your phone before hitting send.

You don’t have to be a designer—these small changes make a big difference.

What Should You Put in a Mobile Newsletter?

For real estate agents, include:

• New listings

• Just sold homes

• Quick tips for buyers and sellers

For home service pros (like painters, cleaners, or handymen), try:

• Seasonal maintenance checklists

• Before-and-after project photos

• Booking specials or availability alerts

Keep it simple and conversational. Your readers aren’t looking for perfection—they just want to hear from someone they trust.

Why It’s Worth It

A mobile-first newsletter:

• Looks more professional

• Gets more opens and clicks

• Helps you stay top-of-mind with past clients and new leads

And best of all? It keeps your business growing—without spending big on ads.

Final Tip

If mobile-first still sounds like a lot, we’ve got you covered. At TouchPlus Marketing, we build mobile-friendly digital newsletters that do the heavy lifting for you—so you can focus on listings, jobs, and happy clients.

Want help creating yours? Schedule a free consultation with our team.