How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

How to Become the “Go-To Name” in Your Neighborhood Without Spending a Fortune

How to Become the “Go-To Name” in Your Neighborhood Without Spending a FortuneMia Hannah
Published on: 01/10/2025

The truth is, you don’t need a massive marketing budget to become the most recognizable and trusted professional in your community.

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The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule of Marketing for Small Businesses: Where to Focus First

The 80/20 Rule of Marketing for Small Businesses: Where to Focus FirstMia Hannah
Published on: 18/09/2025

The 80/20 Rule states that roughly 80% of your results come from just 20% of your efforts. Learn more about what this means for you.

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The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get Tossed

The “Refrigerator Effect”: Why Some Postcards Get Kept and Others Get TossedMia Hannah
Published on: 11/09/2025

Have you ever invested in a postcard campaign, only to wonder what happens to all those carefully designed pieces of mail after they leave the post office? Learn more.

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Targeted Postcards: Connecting at Every Stage of the Customer Journey

Targeted Postcards: Connecting at Every Stage of the Customer Journey

Targeted Postcards: Connecting at Every Stage of the Customer JourneyMia Hannah
Published on: 06/06/2025

For real estate agents and home service providers like interior painters, strategic postcard campaigns can be a game-changer. The key is to use them throughout the entire customer journey, not just for initial contact.

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