How to Build a 12-Month Real Estate Farming Plan Using Just Newsletters and Postcards

If you’re a real estate agent or home services pro like an interior painter or landscaper, you’ve probably heard the phrase “stay top-of-mind.” That’s exactly what a farming plan helps you do.

Real estate farming means consistently marketing to the same neighborhood or group of people so they recognize your name, trust your brand, and think of you first when they need help. There’s still no better way to do that than with a simple mix of postcards and newsletters.

Why Newsletters + Postcards Work So Well

Postcards are physical and hard to ignore. Newsletters are digital and give you space to share updates, tips, and local insights. When you use both, you’re showing up in the mailbox and the inbox—without having to do daily social posts or complicated ads.

Your 12-Month Farming Plan (Month-by-Month)

Here’s an easy schedule you can follow all year:

• January: New Year Home Goals

  • Postcard: “Start 2025 with a Home Refresh”

  • Newsletter: Local events + organizing tips

• February: Love Your Home

  • Postcard: “Fall Back in Love with Your Space”

  • Newsletter: Winter maintenance checklist

• March: Spring Prep

  • Postcard: “Get Ready for Spring Projects”

  • Newsletter: Cleaning tips or market trends

• April: Tax Season / Budgeting

  • Postcard: “Affordable Upgrades for Your Home”

  • Newsletter: Cost-saving tips or service specials

• May: Outdoor Season Begins

  • Postcard: “Make the Most of Your Outdoor Spaces”

  • Newsletter: Lawn, paint, or patio ideas

• June–August: Summer Maintenance & Fun

  • Mix of seasonal services, community events, or tips

• September–November: Fall Maintenance + Holiday Prep

  • Postcards: “Don’t Let Fall Catch You Off Guard”

  • Newsletters: Easy checklists + holiday service reminders

• December: Thank You + Year in Review

  • Postcard: Holiday message

  • Newsletter: Top highlights, gratitude, and what’s ahead

How to Start in Under 1 Hour

1. Pick a Neighborhood or Zip Code you want to focus on.

2. Add Contacts to your newsletter list (past clients, prospects, neighbors).

3. Choose Templates for your postcards and emails.

4. Schedule Monthly Sends in advance to save time.

No marketing degree needed—just consistency.

Keep It Simple and Friendly

• Use everyday language.

• Share helpful, seasonal content.

• Add your logo and photo so people remember you.

• Include a QR code on your postcards that links to your newsletter sign-up.

TouchPlus Makes It Easy

At TouchPlus Marketing, we design and send custom newsletters and postcards for busy business owners like you. You don’t need to worry about writing, designing, or remembering deadlines—we handle it all.

Want help creating your 12-month plan?
Schedule a free consultation to get started.