Targeted Postcards: Connecting at Every Stage of the Customer Journey

Targeted Postcards: Connecting at Every Stage of the Customer Journey

TouchPlus Marketing| real estate marketing| home services marketing| postcard marketing| print marketing| Postcards
June 06, 2025•1 min read

In today's digital world, it's easy to overlook the power of a well-crafted postcard. Postcards can cut through the noise, grab attention, and leave a lasting impression. For real estate agents and home service providers like interior painters, strategic postcard campaigns can be a game-changer. The key is to use them throughout the entire customer journey, not just for initial contact.

Postcards for Real Estate Agents

  • Prospecting:

    • Farming postcards keep you top-of-mind in specific neighborhoods. Share market trends or offer free home valuations.

    • Expired listing postcards can win over homeowners who need a fresh approach.

  • Active Client Stage: Send new listing alerts to buyers and promote open houses to generate buzz. A thank-you postcard reinforces your commitment to clients.

  • Post-Sale:

    • "Just sold" postcards highlight your success (and can also be used to attract new clients in the area).

    • Home anniversary cards and check-ins nurture long-term relationships and lead to referrals.

Postcards for Interior Painters

  • Prospecting:

    • Introduce your services to new neighborhoods, highlighting what makes you unique (eco-friendly paints, etc.).

    • Partner with real estate agents to reach new homeowners.

    • Use seasonal postcards to promote your services (e.g., exterior painting in spring) and offer discounts.

  • Active Client Stage: Project update postcards keep clients informed and manage expectations.

  • Post-Service:

    • Thank you postcards and requests for reviews are essential for building your reputation.

    • Follow-up postcards ensure customer satisfaction and can include maintenance tips or future service reminders.

    • Holiday or seasonal greetings with discounts can encourage repeat business.

By targeting postcards to specific stages, real estate agents and home service providers can enhance engagement, build stronger relationships, and drive conversions.

Ready to boost your business with targeted postcard campaigns?

Contact us today for a free consultation and discover how we can help you connect with your ideal clients at every stage of their journey.

Mia Hannah is the dynamic CEO of TouchPlus Marketing, bringing with her an impressive 40-year career background in Sales, Marketing, Sales Management, and Training. As an accomplished professional in her field, Mia also boasts 19 years of experience as an Associate Broker in metro Atlanta, where she has had a successful career in the local real estate community. Her exceptional performance and dedication in the real estate sector have not gone unnoticed. Mia is a respected Phoenix Award Recipient, recognized among the Top Producers by Atlanta REALTORS®. This accolade reflects her unwavering commitment to exceeding client expectations and her innovative approach to real estate sales and marketing. Her comprehensive knowledge, strategic marketing tactics, and unparalleled leadership continue to foster growth, not only within TouchPlus Marketing but also in every professional endeavor she undertakes.

Mia Hannah

Mia Hannah is the dynamic CEO of TouchPlus Marketing, bringing with her an impressive 40-year career background in Sales, Marketing, Sales Management, and Training. As an accomplished professional in her field, Mia also boasts 19 years of experience as an Associate Broker in metro Atlanta, where she has had a successful career in the local real estate community. Her exceptional performance and dedication in the real estate sector have not gone unnoticed. Mia is a respected Phoenix Award Recipient, recognized among the Top Producers by Atlanta REALTORS®. This accolade reflects her unwavering commitment to exceeding client expectations and her innovative approach to real estate sales and marketing. Her comprehensive knowledge, strategic marketing tactics, and unparalleled leadership continue to foster growth, not only within TouchPlus Marketing but also in every professional endeavor she undertakes.

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